To develop an innovative launch event announcing EnergyAustralia as the new joint Major Partner of the Port Adelaide Football Club.
An integrated launch in the Southern Plaza of the newly developed Adelaide Oval was designed to drive awareness of the new partnership and highlight key partnership elements.
The launch integrated brand elements from both PAFC and EnergyAustralia, adding an electric charge to this powerful new partnership. Bespoke assets were designed and sourced to create atmosphere and branded giveaways ensured that the activation made its way into Adelaide Oval.
The launch received national coverage across traditional and digital platforms, successfully resulting in positive brand awareness.