A three day Asahi Premium Beverages conference in beautiful Kingscliff, Queensland brought almost 350 delegates together, and saw the launch of Peroni into the Asahi Premium Beverages brand.

Our events team designed a conference for sales and marketing staff from Australia, New Zealand, and further afield. Delegates were engaged with a full program of keynote speakers, team building activities including trivia and competitions, themed dinners and a lip sync battle hosted by DJ and comedian Andrew McClelland.

Coinciding with the acquisition of Peroni, working with creative producer Marissa Wood we created Italian themed room drops, entrance foyer styling, and marquee. Through these touches delegates were immersed into the world of Peroni, before a black-tie gala on the final night transported guests to Capri, Italy.