Proud to have worked with Western Chances on another fantastic campaign, made possible by the Yarra Trams Community Partnership Program.

In response to the socio-economic challenges faced by many in Melbourne’s west, we wanted to create a campaign celebrating talented young people and inspiring broader community support for those encountering educational barriers and postcode prejudice.

Since 2004, Western Chances has empowered over 4,000 young people to reach their potential.

Our 'Opening Doors' campaign highlights the profound impact of this support, extending beyond education to open doors to opportunity, possibility, and much more.

At the centre of it all is our Yarra Tram, or as we like to call it, a moving gallery of resilience, passion, and potential. Adding some colour to your commute, the design proudly showcases Western Chances scholarship recipients, inviting Melbourne to join us in driving tangible change towards a more equitable future for young people.

“For many years Willett Marketing have provided Western Chances with expert wrap-around marketing and communications services.  

I cannot speak highly enough of their approach which has not only delivered outstanding marketing, event and campaign outcomes time and again, but has always been values-driven with the team at Willett seamlessly integrating with our team and organisation. Words don’t quite capture the passion, energy, creativity and genuine connection the team at Willett Marketing have brought to our team and the community they have cultivated through their engaging story telling.  

Perhaps the best way to put it is this; Willett Marketing always deliver. They have continually raised the standard of what is possible and have become a natural part of our own community.” 

— Zac Lewis, Western Chances CEO