For over 30 years Willett Marketing has been home to some of Australia’s most famous and much-loved characters.  

Over the years we have used our experience as creative thinkers, designers and brand builders to conceptualise and create several character suits for blue chip clients. Taking an illustrated 2D character and bringing it to life in 3D form requires an intimate understanding of mascot design to ensure the character’s personality and brand come to life successfully. Consideration of the design's comfortability is essential in allowing the actor and the public to interact easily. 

We have lovingly and meticulously cared for, maintained, created, stored and activated these iconic characters over the years. Our role as mascot managers is a critical one, ensuring we bring the magic of the character’s personality to life, connecting to audiences while still maintaining the integrity of the brands they represent. 

Mascot programs require impeccable scheduling, a detailed understanding of suit design and logistics, careful care and maintenance and the right choice of talent. Over the years we have developed custom systems and processes to effectively manage these programs enabling them to appear all over the country delivering joy to all Australians. 

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