As far as classic combos go, beer and hot chips reign supreme in our eyes.

So, when we were asked by our good friends at Dan Murphy’s to help them launch the new category of Fruity Beer, the solution felt like a no-brainer. And so began the national tour of the ‘Pimp your Chips’ van. 

5 weeks, 2,111 cups of chips, 2,000 Mosey’s Fruity Beer tastings and 4,546 km’s later, Australia was hooked on the perfect pairing.   

Tasked to introduce Australia to Dan Murphy’s new beer category and product in a way that the nation couldn’t ignore and couldn’t resist, we called for an all-in team brainstorm. In the end, we created a nationwide tour for the ‘Pimp Your Chips’ truck, Australia’s first Fruity Beer and hot chip van. 

Elevating the hot chip game, we created three custom toppings that paired perfectly with the Mosey’s Fruity Beer flavours. An unmissable, flavourful and delicious tasting opportunity that took over Dan Murphy’s stores across the country.  

Refreshing Fruity Beer paired with exclusive pimped-out hot chips. Name a better duo… we’ll wait.