We’re partial to a good party at Willett, and Midsumma has got to be one of our favorites (don’t tell the others). A true celebration of love in all its forms, this annual festival is a magical one day only party with all the flair and flamboyance one could hope for.  

The brief? Create an inclusive and welcoming activation that celebrates Dan Murphy’s unique connection and partnership with Midsumma Festival. 

So, we grabbed our glitter and got to work. Engaging all corners of the Willett office, we worked with Dan Murphy’s on creative strategy, styling, production, event management, graphic design and logistics. 

The outcome? Dan Murphy’s Zero% Container Bar serving up good vibes and fruity non alcoholic drinks, all in the name of celebrating diversity. 
 

Collaborating with a regional community partner, Q+ Hub, we created the Q+ Message Tunnel, sharing messages of solidarity and support to the wall and connecting and championing queer communities across regional Victoria. Plus, it wouldn’t be Midsumma without a guest appearance from the Queen of Cocktails herself, Sasha Starr. 

A fabulous day, full of glitz, glamour and fun - all encapsulating the very essence of the community.