To celebrate an iconic brand, to re-establish COON as Australia’s favourite everyday cheese and to ensure that the cheese toastie is synonymous with COON.
Develop a nationwide on-ground activation schedule to drive brand awareness and engagement. Connecting with consumers around the country and bringing the cheese toastie back to life.
In conjunction with the announcement of their newly formed Swimming Australia partnership, COON Cheese launched the COON Toastie Truck. The truck is currently travelling around the nation selling delicious $2 COON cheese toasties and raising money for the Australian Dolphins Swimming Team. One dollar from each toastie sold is donated to the next generation of Australian swimmers and supports the Dolphins on their way to the Olympic Games.
To date, the COON Toastie Truck has popped up at numerous events around the country such as the National Swimming Championships – Road to Rio in Adelaide, the MetCash Expo in Queensland and the prestigious Warrnambool Races in Victoria. Feedback from the wider community has been overwhelmingly positive, with attendees delighted to be tasting delicious toasties and donating money to a great cause.
We look forward to visiting an event near you soon.