Royal Adelaide Show 2016



Brief

Brief

Bring to life BankSA as the Premier Partner of the 2016 Royal Adelaide Show, linking with the in-branch ‘Royal’ campaign and drive interaction with the BankSA social channels and increase digital footprint.

Strategy

Strategy

The ‘BankSA Coat of Farms’ symbol was created to be adapted across all BankSA touchpoints, the BankSA Royal Hallway, the Farmyard Nursery and the #Agsplorer Walk. The on-ground activation was focused on creating a VIP experience for the ‘Shrike Golden Ticket’ consumer competition winners.

Execution

Execution

BankSA’s main touchpoint was the BankSA Royal Hallway, a 6m long entry way into the Farmyard Nursery, comprised of wall decals with highly visible branding, including the Coat of Farms, photo opportunities and a hay bale throne. The Farmyard Nursery was painted to showcase BankSA’s presenting partnership.
BankSA crowns were given away to visitors within the Farmyard Nursery Precinct, turning them into mobile brand ambassadors across the entire Royal Adelaide Show.
The first Snapchat Geofilter for an Australian bank was used on the busiest days. The filter tied into the ‘Royal’ theme to promote BankSA branded areas and create Community feeling.

Results

Results

Over the course of the Show, thousands of attendees walked through the BankSA Royal Hallway and were exposed to the brand. Approximately 10,000 BankSA crowns were distributed to patrons over the 10 day period allowing for consistent branding across the showgrounds. Snapchat Geofilter was used over 900 times and viewed by almost 40,000 people.