L'Oreal Melbourne Cup Carnival Powder Room



Brief

Brief

Relaunch the famous L'Oréal Paris Powder Room as part of L'Oréal Paris’ sponsorship of the 2016 Melbourne Cup Carnival.

Strategy

Strategy

Bring the L'Oréal Paris Powder Room back to Flemington with a bang! Excite consumers by creating the most glamourous and beautiful Powder Room to date.

Execution

Execution

In collaboration with a talented team of makeup and hair dressing professionals, the L'Oréal Paris Powder Room opened its doors on Derby Day for the first time in six years. Consumers were treated to beauty touch ups including brows & eyes, contour & highlight, nails, lips and hair styling. No visit to the Powder Room is complete without a coveted gift bag filled with the latest beauty must haves and a photo in front of the #lorealpowderroom flower media wall.

Results

Results

Thousands of beauty loving race goers experiences the new and improved L'Oréal Paris Powder Room throughout the 2016 Melbourne Cup Carnival. Consumers couldn’t be happier to see the Powder Room back at Flemington.