Pepsi Max V8 Customer Incentive


Pepsi Max Crew V8 customer incentive activation.

"..I too would like to say a massive thank you for a job well done. You all provided more than our customers (and us for that matter) could have asked for. I know the ‘Pepsi Max Crew’ facility, clothing, look of the car etc. was the talk of the weekend ..."   State Channel Manager - Grocery SA/NT Schweppes Australia


Brief

Brief

To design a bold and unique on-track experience to increase talkability and create an aspirational event experience.

Strategy

Strategy

Create a masculine space inspired by the V8 Pits and build a fun competitive vibe, rewarding mateship. Amplify the bold Pepsi Max branding to capture the attention of the cameras and be highly visible on track.

Execution

Execution

Willett Marketing delivered a highly branded, high energy games environment that pushed Pepsi Max boundaries. Guests played pool and Xbox competitions and spun the ‘Pepsi Dare Wheel,’ rewarding guests with Pepsi Max Cash used to purchase high end prizes such as TVs, iPod docking stations, GoPro cameras and portable DVD players. Pepsi Max Crew merchandise was given to all guests to create a sea of blue and a team feel to the marquee.

Results

Results

"Just wanted to say a huge and heartfelt thanks for all the work that everyone did at Clipsal. Was so satisfying to see all the great work culminate in the best suite we’ve ever done by a country mile. We’re definitely generating talkability around the track which is awesome considering we only have access to 90 square meters of it! Talk about bang for your buck!!! Apparently Gene Simmons was in our suite! (It’s rumours like those that we just need to keep breathing life into!)"
- Brand Manager - Pepsico Carbonated Beverages