Neighbourhood Fund Gala



Brief

Brief

Create a high-end fundraising event for the Bank of Melbourne Neighbourhood Fund - with proceeds going to local charities and programs that deliver sustainable benefits to Victorian communities.

Strategy

Strategy

Showcase and celebrate the most exciting elements of the Neighbourhood Fund to create a night of lively entertainment and generous fundraising. Ensure fundraising activities fit seamlessly alongside a premium dining and entertainment experience.

Execution

Execution

Almost 700 guests attended the Crown Palladium Ballroom, which was styled in the fresh, elegant style of the Neighbourhood Fund. To celebrate Bank of Melbourne’s connections with Melbourne and its makers, we invited small business customers including fashion illustrators, florists, shoe shiners and nail artists to be part of the event. We also engaged celebrity chef Guy Grossi to curate a Melbourne winter menu, and Brian Nankervis to act as MC.

Results

Results

The night was a great success, exceeding fundraising goals and offering a fantastic night’s entertainment to all in attendance. As well as contributing to meaningful outcomes in Victorian communities, the event fostered the community spirit Bank of Melbourne strives for.