Lunar New Year Dinner



Brief

Brief

To highlight Bank of Melbourne’s focus on and understanding of Asian business.

Strategy

Strategy

To host an exclusive sit down banquet to celebrate Lunar New Year with Bank of Melbourne’s Asian business customers.

Execution

Execution

In partnership with the National Gallery of Victoria, Bank of Melbourne hosted a sit down banquet dinner for 250 guests in the iconic Great Hall at the National Gallery of Victoria. Guests were treated to a three course menu designed by Lee Ho Fook chef, Victor Liong, and listened to guest speaker Geoff Raby’s insights on the Australian Asian market. Lunar New Year traditions weren’t forgotten with guests watching traditional lion dance performance and a fan dance.

Results

Results

The Great Hall set a perfect background for a traditional long banquet style dinner. The dinner successfully allowed guests to network and interact with Bank of Melbourne.