L'Oreal Asset Logistics


L’Oreal has invested in a range of assets used in large and smaller events, the business aims to achieve longevity and value from these assets. They require management, maintenance and installation for a variety of events annually.


Brief

Brief

Store and manage L’Oreal assets to ensure simple setup and as-new results at each event.

Strategy

Strategy

Develop an image based inventory system with all assets listed including their dimensions. A calendar of events and install and transport process was established, allowing smooth and organised asset movement.

Execution

Execution

We maintain close liaison with L'Oreal marketing, providing quarterly reporting and updating a calendar of events. Event details are researched to ensure venue and event requirements are understood prior to events. Willett storemen and installers check and maintain assets before they are delivered and installed in a variety of local and interstate locations. Assets are then returned to Willett warehouse, checked and stored for the next event.

Result

Result

With up to 30 movements and installations per year, the inventory system has led to savings on asset build, and allowed seamless management of quality brand displays nationally.