Over 4 years, we have produced over 20 launches for L'Oreal Paris Australia. Each launch targets key Beauty Editors within the Australian Media and range from boardroom style events through to 3 day multi launch events at some of Australia's finest properties.
“…think you can safely put a stop to your search for excellence… you found it and then some more these past few days. This was without doubt the best launch I’ve ever been to." Shonagh Walker, Beauty Editor AWW, Good Health, FHM
The 2012 Media Launch was held at Qualia Resort on Hamilton Island. We launched five products to the top 25 Beauty Editors in the Australian media. Each product had its own launch environment - from yacht racing and private yoga sessions to fireworks on Pebble Beach with Megan Gale as our special guest.
An Amazing Race beginning at the NSW Art Gallery in Sydney, through the Blue Mountains and ending at the stunning Emirates Wolgan Valley Resort. Five products were launched along the way and we've never seen so much money thrown at drivers for their inevitable speeding fines!
The brief was to ensure that no guest left without the word laser on their mind! This was a spectacle of lasers, all moving to the beat of a song and with customised logos and visuals.
What better way to highlight dark spots than to have puppy Dalmatians as the stars of the show? This was a boardroom-style event with a twist. We were able to create a strong link back to the Dark Spot Corrector TVC whilst still creating a fun and relaxed environment - exactly what Garnier embodies.
"Everything was world-class in both organisation and the presentation of the products. As I said to you on the trip, you could certainly teach Paris a thing or two!"
- Elisabeth King, Freelance Editor
"I cannot even begin to imagine how much trouble, time and stress went into planning and seamlessly executing an extravaganza that will go down as one of the best ever. Of all time. Full stop."
- Tracey Withers, Beauty Editor, Grazia