L'Oreal Media Launch 2014



Brief

Brief

Each year, L’Oreal launches a series of products in their Haircare, Cosmetics and Skincare ranges to a number of Beauty Editors and Beauty Bloggers. Our brief was to create a unique and awe-inspiring event that goes above and beyond all other events.

Strategy

Strategy

Create a whole day program that starts and ends with a pure adrenaline rush, generating hype and excitement around the products.

Execution

Execution

The event started with a fleet of eight helicopters flying over Sydney Harbour and out to Bells at Killcare on the NSW Central Coast. Guests were treated to fresh oysters and champagne on arrival, followed by a stunning four-course lunch created by Stefano Manfredi. All guests were then flown back to Sydney along the coastline and over the Sydney Harbour Bridge.

Results

Results

Social media activity among guests was incredible with nearly 90% posting content around the launch and specifically, the new products.