Kraft Foods Community Donations


Kraft Foods provide product donations to the community as part of their corporate KPIs. Donations are reported at board level requiring a sophisticated system of data collection.  Criteria for donation include providing to specified community groups and alignment with Kraft Foods corporate community values.

"Willett have worked with me to develop a new system that provides highly complex reporting system. They are a pleasure to work with, reliable and always can do."  Community Programs Coordinator, Kraft Foods


Brief

Brief

To manage, apply selection criteria to, distribute and report on Kraft Foods product donations, and liaise with Kraft Foods management.

Strategy

Strategy

Develop a one stop solution to managing Kraft Foods donations, including a detailed data capture process.

Execution

Execution

In close liaison with Kraft Foods management, we developed a daily response and request management system, putting a stock management and fulfilment system in place alongside a request database and reporting mechanism.

Result

Result

2500 successful donation requests are managed by Willett Marketing per year.