Fiji Incentive Program



Brief

Brief

To create an action-packed event centred on the Fiji International PGA golf tournament, as an attractive reward for golf clubs and pro shops around Australia to sign with Schweppes.  Post event, the program aims to create interest amongst the golf community to propel the program's future success and broaden the desire to be a winner in years to come.

Strategy

Strategy

Design an exciting holiday filled with fun and adventure, utilising the natural beauty that Fiji has to offer. Create a program based around incredible group activities to build friendships and give guests an unforgettable experience that they can't stop talking about.

Execution

Execution

With three days in a tropical paradise, Bula Fiji! Guests were treated to range of activities, from a Schweppes signature cocktail making class to a scenic helicopter flight from Denarau to Natadola Bay Championship Golf Course for the PGA tournament. Willett Marketing managed guest liaison, flights, transfers, accommodation, themed group dining and activities for 35 guests over 3 days.

Results

Results

"Having never been to an event like it, I’m now concerned the benchmark has been set too high for the future! The attentional to detail from your end in terms of logos, colours, setups, transport, flights, general communication was excellent and highlighted your effort in ensuring a successful event."
- Andrew Taylor, Victoria Golf Club


"Everything went to plan and ran exceptionally smoothly, no easy task when dealing with ‘Fiji time’!"
- Peter Vlahandreas, The Eastern Golf Club