Dan Murphy's Shiraz Showcase



Brief

Brief

Willett Marketing was required to develop a national event designed to highlight Dan Murphy’s Australian Shiraz range and the expertise of their in-store teams.

Strategy

Strategy

Create an enjoyable and relaxed environment for ticket holders to explore Australian Shiraz, with high-quality catering and entertainment matched to highlight the featured wine.

Execution

Execution

In order to showcase the Shiraz range, the events were held at five Dan Murphy’s locations nationally and featured specially tailored catering and theming to create a unique brand experience. The events featured a detailed selection of tasting tables coupled with Dan Murphy’s wine experts to provide specialty advice.

Results

Results

A sell-out event across the country which allowed Dan Murphy’s to showcase their outstanding Shiraz range, drive sales and build rapport with prospective customers.