Schweppes at the Melbourne Cup Carnival 2015



Brief

Brief

To link the Schweppes Birdcage marquee to their new range of mixers, themed ‘Lost In London’, during the 2015 Melbourne Cup Carnival. The limited edition mixers are inspired by bar and cocktail trends from around the globe as well as iconic London flavours. Schweppes wanted to take the campaign completely through the line and bring the Lost In London campaign to life within the physical landscape of the Birdcage.

Strategy

Strategy

We invited guests to embrace their spirit of adventure and discovery by transporting them to a cool cocktail bar. We were inspired by contemporary bar trends in London, with a nod to the classic heritage London bar scene. Creating awareness and talkability of the Schweppes brand and the Lost In London campaign within the Birdcage enclosure was key.

Execution

Execution

In collaboration with the talented team at Gloss Creative we developed a bold and contemporary London-inspired space, where history and tradition met with new world sophistication. Our cocktail bar was the hero of the enclosure, serving a unique cocktail offering for our guests. Limited edition Lost in London cocktails featured, supported by a number of expertly curated drinks from Schweppes’ repertoire. The specially designed menu comprised classic London flavours interpreted in a contemporary way.

Results

Results

Our holistic approach, taking in everything from curating the marquee design through to the cocktail list and menu, achieved an authentic Lost in London brand experience for our guests. With over 6,000 cocktails consumed throughout the week Schweppes products were showcased as a genuine world class premium brand and the market leader in mixers.